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Brenda Casas
A successful Las Vegas mortgage loan officer, Brenda Casas believes that communication is critical in her field. Listening is just as essential as keeping the community informed on how to buy a home. Brenda Casas and her team have won many awards for their work, including being a NorthCoast 99 award winner for the 5th straight year in a row.
THE CHALLENGE
THE SOLUTIONS
THE RESULT
THE CHALLENGE
A well-reputed Branch Manager for CrossCountry Mortgage Bank, Brenda Casas, needed to capture a broader audience more effectively and cohesively. Brenda Casas and her team needed to stand out and compete with big national mortgage companies as they grew into their own.
THE SOLUTIONS
Addington launched a digital TV series for Brenda through high-quality produced videos and testimonials with an HGTV style. «Say Hello to Your Future with Brenda Casas» portrayed her as approachable and knowledgeable to amplify her online presence and stimulate lead generation. Addington’s team also created a merchandising line to solidify a stronger connection and keep her at the top of her target audience’s minds.