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Gina Corena
A devoted Nevada attorney and with a reputation as an aggressive litigator, Gina M. Corena is dedicated to fighting for the rights of her clients who suffer life-changing injuries. Gina has been named a «Top 40 Under 40» attorney by the American Society of Legal Advocates and has claimed millions in settlements for her clients.
THE CHALLENGE
THE SOLUTIONS
THE RESULT
THE CHALLENGE
Our mission was to launch and promote a female-owned law firm in the saturated, male-dominated Las Vegas law market. Gina Corena and Associates previously had no strategic branding or plan of action to promote themselves in the Las Vegas market, so Addington’s team ultimately had to build their brand and media presence from scratch.
THE SOLUTIONS
To reach Gina’s goals, we worked with her to create an entire brand, from a new brand identity system, to fresh higand modern website and beyond. We also established a marketing strategy to help promote her new brand in the media, partnering with Vegas Magazine and local media channels such as Fox 5, NBC, and Cox. We pushed to showcase Gina as a high-profile female attorney in a local market traditionally dominated by male lawyers.
THE RESULT
Since our partnership with Gina in [year], she has been thriving in a male-dominated industry —which is no small feat. Especially considering she is an entrepreneur in that same industry. With Addington’s new brand and media strategy, Corena and Associates penetrated and gained a substantial share of the Las Vegas Hispanic market. We have positioned Gina Corena’s firm as one of the Las Vegas law market’s top law offices. The firm tripled its revenue in two years, and its projections are even more optimistic and ambitious for 2021.